This data protection statement informs you about the type, scope, and purpose of the processing of personal data (hereinafter referred to as „data“) within our online offer and the associated websites, functions, and content as well as external online presences, such as our social media profiles (hereinafter collectively referred to as „online offer“). With regard to the terms used, such as „processing“ or „controller,“ we refer to the definitions in Article 4 of the General Data Protection Regulation (GDPR).
Commissioner for the collection, processing, and use of personal data within the meaning of data protection law, and responsible for the content is
Types of processed data:
- Inventory data (e.g., names, addresses)
- Contact details (e.g., e-mail, telephone numbers)
- Content data (e.g., text entries, photographs, videos)
- Usage data (e.g., websites visited, interest in content, access times)
- Meta/communication data (e.g., device information, IP addresses)
Categories of data subjects
Visitors and users of the online offer (hereinafter, we also collectively refer to the data subjects as „users“).
Purpose of processing
- Provision of the online offer, its functions, and content.
- Response to contact requests and communication with users.
- Security measures.
- Range measurement/marketing
Relevant legal bases
Pursuant to Art. 13 GDPR, we will inform you of the legal bases of our data processing. Unless the legal basis is mentioned in the data protection statement, the following applies: The legal basis for obtaining consent is Art. 6(1)(a) and Art. 7 GDPR, the legal basis for processing for the performance of our services and the implementation of contractual measures as well as responding to inquiries is Art. 6(1)(b) GDPR, the legal basis for processing to fulfill our legal obligations is Art. 6(1)(c) GDPR, and the legal basis for processing to safeguard our legitimate interests is Art. 6(1)(f) GDPR. In the event that vital interests of the data subject or another natural person require the processing of personal data, Article 6(1)(d) GDPR serves as the legal basis.
In accordance with Art. 32 GDPR and taking into account the state of the art, the implementation costs, and the nature, scope, circumstances, and purposes of processing, as well as the varying likelihood and severity of the risks to the rights and freedoms of natural persons, we take appropriate technical and organizational measures to ensure a level of protection appropriate to the risk.
The measures include, in particular, ensuring the confidentiality, integrity, and availability of data by controlling physical access to the data, as well as the access, input, disclosure, availability, and separation of the data. Furthermore, we have established procedures to ensure the exercise of data subjects‘ rights, the deletion of data, and the response to data breaches. We also take the protection of personal data into account during the development or selection of hardware, software, and procedures, in accordance with the principle of data protection through technology design and data protection-friendly default settings (Art. 25 GDPR).
Cooperation with data processors and third parties
If, in the context of our processing, we disclose data to other persons and companies (processors or third parties), transmit them to them, or otherwise grant them access to the data, this is done only on the basis of a legal permission (e.g., if a transmission of the data to third parties, such as payment service providers, pursuant to Art. 6(1)(b) GDPR, is necessary for the performance of the contract), you have consented, a legal obligation provides for this, or on the basis of our legitimate interests (e.g., when using agents, web hosts, etc.).
If we commission third parties with the processing of data on the basis of a so-called „order processing contract,“ this is done on the basis of Art. 28 GDPR.
Transfer to third countries
If we process data in a third country (i.e., outside the European Union (EU) or the European Economic Area (EEA)) or if this is done in the context of the use of third-party services or disclosure or transmission of data to third parties, this only takes place if it is done to fulfill our (pre)contractual obligations, on the basis of your consent, on the basis of a legal obligation, or on the basis of our legitimate interests. Subject to legal or contractual permissions, we process or leave the data in a third country only if the special requirements of Art. 44 et seq. GDPR are met. This means that the processing is carried out, for example, on the basis of special guarantees, such as the officially recognized determination of a data protection level corresponding to the EU (e.g., for the USA through the „Privacy Shield“) or compliance with officially recognized special contractual obligations (so-called „standard contractual clauses“).
Rights of data subjects
You have the right to request confirmation as to whether the data in question is being processed and to obtain information about this data as well as further information and a copy of the data in accordance with Art. 15 GDPR.
You have accordingly. Art. 16 GDPR, the right to request the completion of the data concerning you or the correction of the incorrect data concerning you.
In accordance with Art. 17 GDPR, you have the right to demand that the relevant data be deleted immediately or, alternatively, to demand a restriction on the processing of the data in accordance with Art. 18 GDPR.
You have the right to request that the data concerning you that you have provided to us be received in accordance with Art. 20 GDPR and to demand its transmission to other persons responsible.
You also have the right to file a complaint with the competent supervisory authority in accordance with Art. 77 GDPR.
You have the right to revoke consents granted pursuant to Art. 7(3) GDPR with effect for the future
You can object to the future processing of the data concerning you in accordance with Art. 21 GDPR at any time. The objection can be made in particular against processing for direct marketing purposes.
Deletion of data
The data processed by us will be deleted or their processing restricted in accordance with Articles 17 and 18 GDPR. Unless expressly stated in this data protection statement, the data stored by us will be deleted as soon as they are no longer required for their intended purpose and the deletion does not conflict with any statutory retention obligations. If the data is not deleted because it is required for other and legally permissible purposes, its processing will be restricted. This means that the data will be blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax reasons.
In accordance with legal requirements in Germany, the storage takes place in particular for 10 years in accordance with §§ 147 Abs. 1 AO, 257 Abs. 1 Nr. 1 and 4, Abs. 4 HGB (books, records, management reports, accounting documents, trading books, relevant for taxation Documents, etc.) and 6 years in accordance with § 257 (1) no. 2 and 3, Abs. 4 HGB (commercial letters).
The hosting services we use serve to provide the following services: infrastructure and platform services, computing capacity, storage space, and database services, security services as well as technical maintenance services that we use for the purpose of operating this online offer.
We or our hosting provider process inventory data, contact data, content data, contract data, usage data, meta, and communication data of customers, interested parties, and visitors of this online offer on the basis of our legitimate interests in an efficient and secure provision of this online offer in accordance with Art. 6 (1) lit. f GDPR in conjunction with Art. 28 GDPR (conclusion of order processing contract).
Collection of access data and log files
We, or our hosting provider, collect data on the basis of our legitimate interests within the meaning of Art. 6 (1) lit. f. GDPR data on every access to the server on which this service is located (so-called server log files). The access data includes the name of the accessed website, file, date and time of access, transferred data volume, notification of successful access, browser type and version, the user’s operating system, referrer URL (the previously visited page), IP address, and the requesting provider.
For security reasons (e.g., to investigate misuse or fraud), log file information is stored for a maximum of 7 days and then deleted. Data, the further storage of which is necessary for evidence purposes, is excluded from deletion until the respective incident has been finally clarified.
Online presences in social media
We maintain online presences within social networks and platforms in order to be able to communicate with customers, interested parties, and users active there and to inform them about our services. When calling up the respective networks and platforms, the terms and conditions and data processing guidelines of their respective operators apply.
Google is certified under the Privacy Shield Agreement and thereby offers a guarantee to comply with European data protection law (Information on Privacy Shield).
Google will use this information on our behalf to evaluate the use of our online offer by users, to compile reports on the activities within this online offer, and to provide us with further services associated with the use of this online offer and the use of the internet. Pseudonymous user profiles can be created from the processed data.
We only use Google Analytics with IP anonymization enabled. This means that the IP address of the users is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.
The IP address transmitted by the user’s browser will not be merged with other data from Google. Users can prevent the storage of cookies by setting their browser software accordingly; users can also prevent Google from collecting the data generated by the cookie and related to their use of the online offer and from processing this data by downloading and installing the browser plugin available at the following link: Browser Plugin.
Personal data of users will be deleted or anonymized after 14 months.
We use the so-called Facebook Pixel on our site. This is a service and product of Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA, hereinafter referred to as „Meta“. This service is used for the analysis, evaluation, and tracking of user behavior. Additionally, targeted advertisements can be displayed via the Facebook and Instagram channels using the data and options available to us. When a page is accessed on which the Meta Pixel is set, this information is transmitted to Facebook and is associated with this user if the user is simultaneously logged into Facebook. This information is not directly accessible to the operators of the website, and they cannot draw any conclusions about the respective users. Meta is also obliged to act in accordance with the standards and applicable data protection regulations, as it is obliged to the US-EU Privacy Shield agreement with its headquarters in the USA. If you wish to prohibit the transmission and storage of data about yourself and your behavior on our website by Meta, please follow this link and adjust your settings accordingly.
Online presences in social media
We maintain online presences within social networks and platforms in order to communicate with the active customers, interested parties, and users there and to inform them about our services. When accessing the respective networks and platforms, the terms and conditions and data processing guidelines of their respective operators apply.
Integration of services and content from third parties
Within our online offer, we use content or service offerings from third-party providers based on our legitimate interests (i.e., interest in the analysis, optimization, and economic operation of our online offer within the meaning of Art. 6 (1) lit. f. DSGVO) to integrate their content and services, such as videos or fonts (hereinafter collectively referred to as „content“).
This always presupposes that the third-party providers of this content perceive the IP address of the users, as they could not send the content to their browser without the IP address. The IP address is therefore required for the presentation of this content. We strive to use only content whose respective providers use the IP address solely for the delivery of the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as „web beacons“) for statistical or marketing purposes. The „pixel tags“ can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user’s device and may include, among other things, technical information about the browser and operating system, referring web pages, visit time, as well as further information about the use of our online offer, and may be linked to such information from other sources.